Our understanding of an effective email is constantly changing and adapting to tech developments, as well as to our understanding of human behavior. In the past, broadcast emails – emails aimed at everyone and no one in particular – had been useful; today, however, they no longer deliver.
Segmented emails are taking over. Segmented emails are tailored to specific customer characteristics, behaviors, or stages in the customer lifecycle and provide the recipient with relevant and useful information. Therefore, as data show, segmented emails are better received and show better results. Check out this infographic to see just what a difference segmented emails can make to your email marketing performance!
